Privacy Policy

Last updated: 15 July 2026

This Privacy Policy applies to all services of Maeven London, reachable via info@maeven-london.com. We respect the privacy of our customers and handle all personal information you provide to us with care and in accordance with the UK General Data Protection Regulation (UK GDPR).

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect personal data that you provide when placing an order, creating an account or contacting our customer service, including:

  • Full name
  • Delivery and billing address
  • Email address
  • Phone number
  • Payment details (processed via our payment providers and not stored on our own servers)
  • IP address and device/browser information
  • Order and transaction history
  • Website activity and browsing behaviour, such as pages viewed and products added to cart (via cookies)

We only collect information that is reasonably necessary to operate our store, process orders, improve our website and provide customer service.

2. Purpose of Data Processing

Your personal data is used for the following purposes:

  • Processing, shipping and invoicing your orders
  • Providing customer service and support, including managing returns, refunds and exchanges
  • Sending order updates, tracking information and essential communications
  • Improving our services, website and product range
  • Preventing and detecting fraud and misuse
  • Sending marketing communications, only where you have given your consent
  • Complying with legal and tax obligations

3. Legal Basis for Processing

We process your data on the following legal grounds: performance of a contract (your order), your consent (for example for marketing), a legal obligation (such as tax administration) and our legitimate interests (such as fraud prevention and improving our services).

4. Our Platform and Payment Providers

Our store is hosted on Shopify, which provides the ecommerce platform that allows us to sell our products to you. Your information may be stored through Shopify's data storage, databases and applications.

Payments are processed securely through trusted payment providers. Maeven London does not store full credit card details. Depending on the payment method you choose, your payment may be processed by providers such as credit card networks, Apple Pay, Google Pay, Shop Pay or other secure payment services available at checkout.

5. Sharing Data with Third Parties

Your data is only shared with third parties where necessary for our services, including:

  • Shopify, our ecommerce platform
  • Our payment providers
  • Our shipping and delivery partners
  • Our supplier(s), for the processing and dispatch of your order
  • Customer support tools
  • Email marketing platforms, if you subscribe
  • Analytics and website performance tools

Where required, data processing agreements are in place with all these parties. We never sell your data to third parties. As part of our shipping is dispatched directly from a supplier outside the UK (China), a transfer of data outside the UK may take place, including the sharing of your name, shipping address, order details and contact details where required for delivery. We apply appropriate safeguards in such cases.

6. Marketing Emails

If you subscribe to our email list, we may send you updates about new arrivals, offers, sale events and store news. You can unsubscribe at any time using the unsubscribe link in our emails, or by contacting us at info@maeven-london.com.

7. Data Retention

We do not retain your data for longer than necessary for the purposes for which it was collected, or for as long as legally required, for example, financial records are retained for 7 years in accordance with tax legislation.

8. Cookies

Our website uses cookies and similar technologies to improve functionality, remember your preferences, analyse visitor behaviour and support checkout and marketing. Some cookies are necessary for the website to work properly. Please refer to our separate Cookie Policy for more information. You can adjust your preferences at any time via the cookie banner or your browser settings.

9. Data Security

We take appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access. All payments are processed via a secure SSL connection. However, no method of transmission over the internet or electronic storage is completely secure; we use trusted platforms and service providers to help keep your information safe.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of third-party websites.

11. Your Rights

You have the right to access, correct, delete or restrict your personal data. You may also object to processing, withdraw your consent and submit a request for data portability. To exercise any of these rights, please contact us at info@maeven-london.com. You also have the right to lodge a complaint with the supervisory authority in the UK: the Information Commissioner's Office (ICO) at ico.org.uk.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, along with an updated "last updated" date.

13. Contact

For any questions or concerns regarding this Privacy Policy, please contact us at:

Company name: Maeven London
Email: info@maeven-london.com
Website: maeven-london.com