Privacy Policy

Last updated: 5 June 2026

This Privacy Policy applies to all services of Maeven London, reachable via info@maevenlondon.com. We respect the privacy of our customers and handle all personal information you provide to us with care and in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect

We collect personal data that you provide when placing an order, creating an account or contacting our customer service, including:

  • Full name
  • Delivery and billing address
  • Email address
  • Phone number
  • Payment details (processed via our payment providers and not stored on our own servers)
  • IP address and device/browser information
  • Order and transaction history
  • Website activity and browsing behaviour (via cookies)

2. Purpose of Data Processing

Your personal data is used for the following purposes:

  • Processing, shipping and invoicing your orders
  • Providing customer service and support
  • Sending order updates, tracking information and essential communications
  • Improving our services, website and product range
  • Preventing and detecting fraud and misuse
  • Sending marketing communications, only where you have given your consent

3. Legal Basis for Processing

We process your data on the following legal grounds: performance of a contract (your order), your consent (for example for marketing), a legal obligation (such as tax administration) and our legitimate interests (such as fraud prevention and improving our services).

4. Sharing Data with Third Parties

Your data is only shared with third parties where necessary for our services, including:

  • Our payment providers
  • Our shipping and delivery partners
  • Our supplier(s) for the processing and dispatch of your order
  • Analytics and marketing service providers (where applicable and in accordance with your cookie preferences)

Where required, data processing agreements are in place with all these parties. We never sell your data to third parties. As part of our shipping is dispatched directly from a supplier outside the UK (China), a transfer of data outside the UK may take place. We apply appropriate safeguards in such cases.

5. Data Retention

We do not retain your data for longer than necessary for the purposes for which it was collected, or for as long as legally required — for example, financial records are retained for 7 years in accordance with tax legislation.

6. Cookies

Our website uses cookies to improve functionality, analyse visitor behaviour and support marketing. Please refer to our separate Cookie Policy for more information. You can adjust your preferences at any time via the cookie banner or your browser settings.

7. Security

We take appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access. All payments are processed via a secure SSL connection.

8. Your Rights

You have the right to access, correct, delete or restrict your personal data. You may also object to processing, withdraw your consent and submit a request for data portability. To exercise any of these rights, please contact us at info@maevenlondon.com. You also have the right to lodge a complaint with the supervisory authority in the UK: the Information Commissioner's Office (ICO) at ico.org.uk.

9. Contact

For any questions or concerns regarding this Privacy Policy, please contact us at:
Company name: Maeven London
Email: info@maevenlondon.com