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Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's garden. Anywhere the day is unhurried and the light is good.
"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York
✔ Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.
✔ Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.
✔ Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.
✔ 3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.
✔ Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.
✔ Two Colourways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the colour that makes a summer tan look its best.
Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.
Free UK Delivery on Every Order
At Maeven London, we want your experience to feel as seamless and enjoyable as the pieces you have chosen. That is why every order ships completely free, no minimum spend required.
Each order is carefully prepared and dispatched within 1–3 business days.
While your parcel makes its way to you, rest assured it is handled with care from our end to your door. We cannot wait for you to open it.
We want every piece you receive to feel exactly right. That is why every order at Maeven London is backed by our 30-day return guarantee, so you can shop with complete confidence.
Eligibility: Items can be returned within 30 days of delivery, provided they are unworn, unwashed and in their original condition with all tags still attached.
Process: Simply contact us at info@maeven-london.com and we will personally guide you through a straightforward return process from start to finish.
Refunds: Once your return is received and approved, your refund will be issued to your original payment method within 14 days. Original shipping costs are non-refundable.
Your satisfaction is not just a priority, it is our guarantee.
At Maeven London, our pieces are designed with a relaxed, feminine silhouette in mind. Our sizing runs slightly smaller than standard UK sizing, so we recommend checking the size guide carefully before placing your order.
How to measure: Use a soft measuring tape and measure your bust, waist and hips. Compare your measurements to the size guide on each product page for the most accurate fit.
If you are between two sizes, we always recommend sizing up. Our styles are designed to drape elegantly and a slightly looser fit will always look more intentional than one that is too snug.
Please note that measurements can vary slightly between styles depending on the cut and fabric, so always refer to the size guide on the individual product page rather than going by your usual size alone.
Still unsure? We are happy to help. Contact us at info@maeven-london.com before placing your order and we will advise you on the best size for your measurements.
